🚨 Stop inviting your friends and family to follow your business page
Here’s why:
Your friends and family aren’t your target audience. They love you, but they’re not buying from you. When they scroll past your posts without engaging (because let’s be honest - they will), it kills your reach.
❌ Algorithm thinks your content isn’t relevant.
❌ Fewer people in your actual audience will see your posts.
❌ Your engagement rate tanks.
It’s not about vanity metrics like followers - it’s about building an audience of people who actually need what you’re offering.
💡 Here’s the truth: A smaller, engaged audience is more powerful than a big, silent one. Your goal isn’t to collect followers - it’s to attract clients.
So, stop chasing numbers and focus on the people who matter. Build your business for the ones who’ll buy, not just the ones who’ll like out of obligation.
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Business owners • Business online • Social Media Marketing
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